Amplify Your Art. Master Your Media.

Strategic PR and Communications for Artists Who Want to Be Heard in a Crowded World.

Abstract visual representing communication waves or an artist in the spotlight.

About Entertainment Buzz

Established with a profound understanding of the artist's journey, Entertainment Buzz is not just another PR firm; we are partners dedicated to ensuring your creative vision reaches its intended audience. Founded in the vibrant cultural hub of Mumbai, India, we are immersed in an environment that celebrates art in its myriad forms, from independent music scenes to literary circles and visual arts. This unique positioning allows us to connect artists with relevant media outlets that truly understand and appreciate their work.

Our mission is clear: to amplify artistic voices and elevate careers through strategic, authentic, and impactful media relations. We believe every artist has a compelling story, and our expertise lies in crafting narratives that captivate journalists, editors, and ultimately, your fans. Whether you're launching a new project, embarking on a tour, or seeking to build a long-term public profile, we provide the tailored support you need to navigate the complex media landscape.

The team at Entertainment Buzz comprises seasoned professionals who bring a blend of PR acumen and a genuine passion for the arts. We understand the nuances of different artistic disciplines and the specific challenges artists face in gaining visibility. Our approach is collaborative, working closely with you to identify your goals, refine your messaging, and execute campaigns that deliver measurable results. We are committed to transparency, creativity, and building lasting relationships that contribute to your sustained success.

We pride ourselves on our ethical practices and our ability to secure meaningful media placements that go beyond fleeting mentions. Our connections span across national and international media, covering print, online, radio, and television. By choosing Entertainment Buzz, you gain a dedicated advocate who will champion your art and help you build a powerful, credible presence in the media, allowing you to focus on what you do best – creating.

From developing press kits to coordinating interviews and managing comprehensive publicity campaigns, we handle the complexities of media relations so you can concentrate on your creative process. Join the growing number of artists who have trusted Entertainment Buzz to elevate their profile and connect with the world.

Vivida Communications team collaboration or office photo.

Our Services: Find Your Media Voice

Explore our tailored solutions designed specifically for artists looking to make an impact.

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Artist Media Relations

We specialize in building genuine connections with key journalists, influential bloggers, podcasters, and media outlets across various platforms. Our strategic outreach ensures your story lands on the desks of the right people, securing valuable features, interviews, and mentions that amplify your presence.

Key Benefits:

  • Significant increase in visibility within target publications and platforms.
  • Gain credible endorsements from respected media voices.
  • Reach a highly targeted audience genuinely interested in your art.

Best suited for artists seeking broad exposure and recognition across multiple media channels.

Microphone and notepad, representing interview preparation.

Interview Coordination & Facilitation

Navigating interview requests can be time-consuming. We expertly manage the entire process, from scheduling and logistics for print, online, podcast, radio, or TV interviews, to providing comprehensive guidance and preparation sessions. We ensure you feel confident and equipped to deliver your message effectively and authentically.

Key Benefits:

  • Ensure professional representation in every media interaction.
  • Deliver your key messages clearly and impactfully.
  • Save valuable time with expert coordination and handling of arrangements.

Ideal for artists preparing for specific media opportunities or wanting to enhance their public speaking skills.

Person typing on a laptop with media icons, representing press release.

Press Release Writing & Distribution

When you have significant news – a new album, exhibition, tour announcement, award, or collaboration – a professional press release is essential. Our skilled writers craft compelling, newsworthy announcements that capture attention. We then strategically distribute them to our extensive network of relevant media outlets for maximum impact and reach.

Key Benefits:

  • Create official, professional announcements for your milestones.
  • Achieve wide distribution to relevant journalists and platforms.
  • Provide journalists with a valuable, ready resource for potential stories.

Perfect for artists with specific news or milestones they need to announce formally to the media.

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Publicity Campaign Management

For artists seeking significant, sustained media attention, our comprehensive publicity campaign management offers a strategic, goal-oriented approach. We design, execute, and manage full-scale campaigns tailored precisely to your objectives, overseeing all aspects from initial strategy development to content creation, outreach, and performance tracking. We handle the complexities, allowing you to focus on your craft while we build your public profile.

Key Benefits:

  • Benefit from a highly strategic and customized approach to media.
  • Ensure all outreach efforts are coordinated and aligned with your goals.
  • Receive regular reporting and analysis showcasing tangible results and ROI.

Designed for artists ready to invest in a dedicated, impactful, and sustained push for media attention and brand building.

Artist portrait with text overlay, representing feature writing.

Artist Profiling & Feature Writing

Every artist has a unique story, a journey that shapes their work. We delve deep to uncover your inspirations, background, creative process, and achievements, crafting compelling in-depth profiles and feature articles. These narratives are specifically designed to resonate with editors and journalists, making you an attractive subject for media features and showcasing the richness behind your art.

Key Benefits:

  • Explore and articulate the deep narrative behind your artistic practice.
  • Build your personal brand by highlighting your unique journey and values.
  • Provide engaging, ready-to-use content that makes you a compelling subject for media stories.

Ideal for artists who want to share their unique story, background, and artistic philosophy with a wider audience through in-depth features.

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Media Training for Artists

Engaging with the media requires specific skills to ensure your message is clear, your confidence is high, and you present yourself professionally. Our tailored media training sessions provide artists with practical guidance on interview techniques, handling difficult questions, delivering key messages, and preparing for various media formats, including live appearances and press conferences. Build the confidence to shine in any media spotlight.

Key Benefits:

  • Significantly increase your confidence when interacting with the media.
  • Improve your communication skills for clear and effective message delivery.
  • Gain preparedness for potential crisis situations or unexpected questions.

Recommended for artists who require guidance or want to enhance their skills in public speaking and media interactions.

Not sure which service is the perfect fit for your current goals? Our approach is always tailored to the individual artist. We believe the most effective media strategy starts with a deep understanding of your unique journey and aspirations. That's why we invite you to start with a free consultation. During this session, we'll discuss your artistic vision, career stage, and specific media needs to recommend the most impactful services or design a custom package just for you.

Discuss Your Media Needs

Our Process: Your Path to Media Success

  1. 1

    Discovery Call

    Our journey together begins with an in-depth conversation. We take the time to truly understand your unique artistic vision, your long-term career goals, and the specific media needs you currently face. This initial step is crucial for tailoring our approach to your individual story.

  2. 2

    Strategy Development

    Based on the insights gathered during our discovery call, our expert team crafts a comprehensive, customized PR strategy. This plan outlines the key messages, target media outlets, and specific tactics we will employ to achieve your media objectives, ensuring every effort is aligned with your goals.

  3. 3

    Execution & Outreach

    With the strategy in place, our dedicated team springs into action. We create compelling content – whether it's a captivating press release, an engaging artist profile, or media pitches – and initiate strategic outreach to relevant media contacts within our extensive network. We proactively seek out opportunities to tell your story.

  4. 4

    Media Placements Secured

    Through persistent and professional outreach, we secure valuable media placements. This includes arranging interviews, landing features, and gaining mentions in targeted publications, online platforms, radio stations, and potentially television, putting your art in the spotlight it deserves.

  5. 5

    Reporting & Analysis

    Transparency is key. We provide regular updates and detailed reports on your campaign's progress and the results achieved. We analyze the impact of secured placements and continuously refine our strategy based on performance data, ensuring you're always informed and that we're maximizing your media opportunities.

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Meet Our Team

Headshot of Ananya Mehta.

Ananya Mehta

Founder & Lead Strategist

With over a decade of experience in media relations and a deep passion for the arts, Ananya founded Entertainment Buzz to bridge the gap between artists and the media world. Her expertise lies in crafting powerful narratives and forging key connections.

Headshot of Rajiv Chopra.

Rajiv Chopra

Senior Media Relations Manager

Rajiv is a media veteran with an extensive network across national publications and broadcasters. He excels at securing impactful placements and provides invaluable media training, preparing artists to confidently share their story.

Headshot of Isha Patel.

Isha Patel

Content & Publicity Specialist

Isha's talent lies in transforming artistic achievements into compelling press releases and feature stories. Her creative writing and meticulous approach ensure your news is presented engagingly and reaches the right audience.

Success Stories: Artists We've Elevated

See the tangible results and impactful outcomes of strategic media relations guided by Entertainment Buzz.

Magazine cover or feature snippet.

Indie Artist Lands National Feature

We partnered with a rising indie musician based in Delhi who was preparing to launch their debut album. Despite critical acclaim within niche circles, national media visibility was a challenge. Vivida Communications developed a targeted outreach strategy focusing on major music magazines and prominent cultural websites.

Outcome:

We successfully secured a prominent feature interview and profile in a leading national music magazine, published just two weeks before the album release. This placement significantly boosted the artist's profile, resulting in a 150% increase in album pre-orders and gaining over 10,000 new, engaged followers across their social media platforms within a month of the feature's publication.

Band performing or radio studio.

Band Gains Local Momentum

A Mumbai-based rock band, "The Coastal Echoes," wanted to build a stronger local following and drive attendance to their upcoming city tour across Mumbai, Pune, and Bangalore. Vivida Communications focused on hyperlocal and regional media, targeting key local radio stations, city-focused blogs, and community newspapers known for covering live music.

Outcome:

We orchestrated a series of interviews and live session features with five key local radio stations and secured previews and reviews in popular city blogs. This focused local media push directly translated into increased awareness and excitement, leading to the band selling out three of their local shows in Mumbai and Pune, and receiving consistent airplay on the targeted five local stations, significantly boosting their regional fanbase.

Stack of books or podcast recording equipment.

Author Connects with Niche Audience

A historical fiction author publishing their second novel needed to reach a specific, dedicated readership interested in the era their book covered. Vivida Communications identified key literary podcasts, historical interest blogs, and genre-specific online communities. Our strategy focused on positioning the author as an expert and engaging conversationalist within these niche platforms.

Outcome:

Through highly targeted outreach, we secured features and interview appearances on over 10 genre-specific podcasts and prominent blogs within the historical fiction and literary communities. This direct engagement with their target demographic resulted in book sales increasing by 70% specifically within that core audience segment in the months following the media push, establishing the author as a thought leader in their genre.

What Artists Say About Us

Photo of Priya Sharma.

"Entertainment Buzz truly understands the music industry landscape in India. They didn't just get me interviews; they landed me placements with journalists and platforms I only dreamed of reaching. Their approach is professional, incredibly effective, and they were an absolute joy to work with every step of the way!"

Priya Sharma

Independent Musician, Mumbai

Photo of Kabir Singh.

"Participating in their media training sessions was absolutely invaluable. I used to feel nervous about public speaking, but after working with Entertainment Buzz, I felt completely confident and prepared for all my radio appearances and book signings. I highly recommend their expertise to any author looking to engage with the media."

Kabir Singh

Author, Delhi

Photo of Echo Bloom band member.

"The comprehensive publicity campaign managed by Entertainment Buzz for our latest album launch was a game-changer. They significantly increased our band's visibility online and secured features in prominent local and national press outlets. We saw a direct and noticeable impact on both our streaming numbers and ticket sales for the tour."

Echo Bloom (Band)

Rock Band, Bangalore

Photo of Arav Desai.

"As a visual artist, explaining my work to the media can be challenging. Entertainment Buzz helped me articulate my artistic process and vision in a way that resonated. They secured a beautiful feature in a leading art journal that brought new collectors to my studio. Truly exceptional service."

Arav Desai

Visual Artist, Pune

Photo of Sneha Reddy.

"Getting my short film noticed was crucial for my career. Entertainment Buzz's press release writing and distribution were spot on. They generated buzz that led to festival selections and interest from distributors. Professional, efficient, and highly effective."

Sneha Reddy

Filmmaker, Hyderabad

Get in Touch

Ready to elevate your media presence and share your art with the world? Contact us for a free consultation.

Send Us a Message

Contact Details

Phone: +91 112611 0117

Email: [email protected]

Address: Unit 401, Sunshine Plaza, New Link Road, Andheri West, Mumbai, Maharashtra, 400053, India

Business Hours: Monday - Friday, 10:00 AM - 6:00 PM IST

Find Our Office

Visit us at our Mumbai office. We are located in the bustling Andheri West area, a hub for creativity and media.

Map showing location of Entertainment Buzz office in Mumbai.

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